BMO Marketing Collateral
BMO Global
Asset Management
– various teams
CLIENT:
Graphic Designer
Visual Designer
ROLES:
DISCIPLINES:
Graphic Design
Brand Marketing
Project 01
Celebrating 150 years Campaign
This campaign was launched during the transition of BMO Global Asset Management acquiring F&C Investment Trust. The aim of the campaign was to celebrate the Trusts long and traditional heritage, yet promote its stability in its new branding post-acquisition.
Deliverables: Digital display screens | Web adverts | Print adverts
Responsible Investment Stewardship Brochure
I was briefed by the Responsible Investment team to design a brochure, detailing how their team approaches their ESG (Environmental, Social, Governance) commitments within their strategy.
Deliverables: A4 Brochure
Project 02
Responsible Investment Campaign
This project was a flagship project for the year and was another celebratory milestone of the Responsible Investment team achieving 20 years of ESG Engagement. I was tasked with creating and delivering multiple pieces of collateral for the campaign and collaborating with copywriters, marketing managers and SMEs (subject matter experts).
Deliverables: Web adverts | Print adverts
Project 03
Informed Investor Client Brochure
Informed Investor magazine is a bi-annual publication briefed in by BMO Multi-Manager team. They requested a redesign of the magazine as they felt the current design looked dated. I worked closely with the team to understand their requirements. I worked on a more modern and user-focused layout which was well received by stakeholder.
Deliverables: A4 Brochure
Project 04
