RBS and Risk.net Engagement Campaign
CLIENTS:
RBS (Royal Bank of Scotland) and Risk.net Marketing Teams
Graphic Designer
Illustrator
ROLES:
DISCIPLINES:
Graphic Design
Brand Marketing
Advertising
Learn at Work Week Campaign – RBS and Risk.net Engagement Campaign
Extract from the brief:
"Risk.net are going to the RBS offices in London and Scotland and need some posters to be designed to advertise that we are coming and to engage people to come along. We don’t have a ton of information from RBS yet but we wanted to get these posters briefed in as soon as possible so we have time to change anything around as RBS will be signing off on everything."
I chose the headline question 'Are you running late?' to engage the audience with a relatable scenario in the work environment. I wanted the poster to stand out in the RBS offices through the use of bold, solid colour. The chosen colour palette for the campaign, complimented the brand colour schemes of both the Risk.net and RBS brand.
Deliverables: A3 posters | Digital display advert | Email blast assets
Project 01
